Privacy Policy

Last Updated: January 2026

Chappel and Dix ("we," "us," "our," or "Company") operates the website chappellanddix.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site. By accessing and using chappellanddix.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

1. Information We Collect

We collect information in the following ways:

• Personal Information: When you voluntarily submit information through contact forms, newsletters, or account registrations, we may collect your name, email address, phone number, and other details you provide.
• Technical Information: We automatically collect your IP address, browser type, operating system, pages visited, time and date of visits, and referral sources.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track your activity and preferences on our site (see Cookie Policy below).
• Usage Data: We collect information about how you interact with our content, including clicks, scroll depth, and time spent on pages.

2. How We Use Information

We use the collected information for the following purposes:

• To provide, maintain, and improve our website and services.
• To track affiliate commissions and verify referrals to William Hill and other partner casinos.
• To conduct analytics and understand user behaviour patterns.
• To personalise your experience and deliver relevant content.
• To send promotional emails, newsletters, and updates (with your consent).
• To comply with legal obligations and enforce our terms of service.
• To detect, prevent, and address fraud, security issues, and technical problems.

3. Cookie Policy

Our website uses cookies to enhance your experience. Cookies are small files stored on your device that help us recognise you and track your activity.

Types of Cookies We Use:

• Essential Cookies: Required for site functionality (e.g., security, session management).
• Analytics Cookies: Help us understand how visitors use our site using tools like Google Analytics.
• Affiliate Tracking Cookies: Enable us to track referrals to William Hill and partner casinos for commission purposes.
• Marketing Cookies: Allow us to deliver targeted advertisements and measure campaign effectiveness.

Cookie Opt-Out: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect site functionality. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.

4. Third-Party Links

Our website contains affiliate links to William Hill, other casinos, and gambling operators. These third-party websites have their own privacy policies and practices, which we do not control or endorse. We are not responsible for the privacy practices, content, or security of external sites.

When you click on an affiliate link and visit a third-party website, that site's privacy policy applies to any information you provide. We recommend reviewing the privacy policies of any third-party sites before submitting personal information.

5. Your Rights

Under UK GDPR and applicable data protection laws, you have the following rights:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request correction of inaccurate or incomplete data.
• Right to Erasure: You can request deletion of your personal data (subject to legal exceptions).
• Right to Restrict Processing: You can limit how we use your information.
• Right to Data Portability: You can request your data in a portable format.
• Right to Object: You can object to processing for marketing or analytical purposes.
• Right to Withdraw Consent: You can withdraw consent for any processing we rely upon.

To exercise any of these rights, please contact us using the details provided in the Contact Us section below.

6. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Typically:

• Contact Information: Retained until you request deletion or unsubscribe.
• Affiliate Tracking Data: Retained for the duration required to process commissions (typically 90 days to 2 years depending on affiliate program terms).
• Analytics Data: Automatically anonymised or deleted after 26 months.
• Server Logs and Technical Data: Retained for up to 12 months for security and troubleshooting purposes.

When data is no longer required, we securely delete or anonymise it.

7. Contact Us

If you have questions, concerns, or wishes to exercise your data rights, please contact us:

Email: [email protected]
Website: chappellanddix.co.uk

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection, if you believe we have violated your rights.

ICO Contact: www.ico.org.uk or telephone 0303 123 1113

This Privacy Policy may be updated periodically to reflect changes in our practices or applicable laws. We will notify you of any material changes by updating the "Last Updated" date above. Your continued use of the website following any changes constitutes your acceptance of the updated Privacy Policy.